“Hello ladies. Look at your man. Now back to me. Now back to your man. Now back to me. Sadly he isn’t me. But if he stopped using ladies scented body wash and switch to Old Spice, he could smell like he’s me.”
The Man Your Man Could Smell Like
Surely by now you have seen the Old Spice commercial featuring a half-naked herculean stud that in less than 33 seconds describes to the ladies that while Old Spice can’t help their man be him at least it’ll help them smell like him, thus vicariously through the scent being with the man their man could smell like.
The advert with over 12 million views on YouTube is quickly propelling the career of Isaiah Mustafa (known also as the “Old Spice Guy”), the actor that is tantalizing and swooning the ladies all over. You can’t ignore the cleverness and effectiveness of the commercial that is not only selling you a product but seducing your lady at the same time.
Isaiah Mustafa is former NFL wide-receiver (1997-2000) that played for four different teams: Tennessee Titans, Oakland Raiders, Cleveland Browns and Seattle Seahawks. So if you were wondering where the man’s incredible physique comes from, there you go. The Old Spice commercial originally aired during the Super Bowl and gained him enough popularity for him to be a guest on Oprah.
According to TV Guide Mustafa’s representative has confirmed that “The Man Your Man Could Smell Like” has landed a talent deal with NBC. The deal will most likely mean that Mustafa will audition for current and future programming exclusively for NBC. There is probably going to be something developed for him where he has to wear nothing but a towel and why not!
Recently Old Spice launched a marketing campaign that encourages users of various social networks to ask “The Man Your Man Could Smell Like” questions, which he is replying via short 30 second video clips on YouTube and also posted on the Old Spice twitter feed.
On Facebook, Adam White wrote “Would you adopt me?”
“I’m not allowed to adopt fully grown men due to some law about that being weird and entirely creepy and weird. But if you are, by chance, an unborn or baby infant child then yes, I will adopt you unborn and/or baby infant child. Please send along the official paper pieces to my home address, 528 Bottom of the Ocean, next to the giant rock, number 1B, Mount Olympus, Earth, 93981.”
On Facebook, April Johnson Allen wrote “Do you take calls from fans or just calls from the wild?”
“Hello, may I speak to April. Hello April, yes I take calls from fans and the wild. Please excuse me I have another call. Oh, hello dangerous prairie wolf, no I can’t go hunting with you today. I’m talking to the internet, okay, bye. April? Talk to you later I love you.”
Mustafa’s brilliant execution of the Old Spice commercial is gladly paying off. Good for him. The old saying says something like, “if you can’t beat them, join them.” In this case, its if you can’t be him, at least you can smell like him allowing your lady to be with the man her man could smell like.
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